Letter from the GM

There is the real sense that we are on the brink of change – a major shift in how we communicate, interact and consume media in our daily lives.  The Internet has forced every media company to become better, cut costs and deliver hyper-local content that matters to you and your surrounding community.  At 1450 ESPN Deportes Radio, we focus on one of the most passionate consumer segments of all:  Hispanic Sports Fans!  We further narrow our laser-sharp focus to zero in on Local listeners.  As a listener, this matters because you can be assured that we care.  We are here to serve you and we want to hear from you – our lines are open and we value your input – it makes us better!  Similarly, we invite you to join our growing community of online fans; participate in our contests; ticket giveaways; comment on the stories you find at 1450Deportes.com and share some of your passion for sports, with us!

As a business owner, our local listener base matters to you, because we provide a solid demographic, strong ratings and the ability to “own” the local marketing channel in a way that you simply can’t with other costly advertising sources.  We maintain our overhead at the bare minimum, which allows us to pass this savings on to you, our loyal advertisers.

As reported by Hispanic Market Advisors, the impact of Hispanics in Miami is not merely cultural, but it affects all aspects of American life. From politics to entertainment, the power of Hispanic influence is palpable in all arenas, including consumerism. With the amount of growth experienced in the Hispanic population, business owners in all areas and for all products need to be ready to market themselves to this community. After all, it is estimated that Hispanic consumers will spend over 700 billion dollars this year.

With this kind of money being spent, any smart business should be finding ways to reach this powerful consumer base. Some important things to remember are that Miami’s Hispanic community is actually comprised of people from various nationalities from throughout the Caribbean, Central & South America. This means that we reach a broad consumer demographic that may not necessarily look, or sound like you, but like you, they are loyal consumers, and will purchase from those businesses that take the time to speak to them, in their language.

Ultimately, the time to act is now. As of 2008, 50.9% of Miami’s residents registered as being born in foreign countries; and greater than 65.4% of all Miamians designated themselves as “a Person of Hispanic or Latino Origin.” Waiting any longer to start speaking to them will simply be too late. Hispanic purchasing power already exists, and is increasing at double the rate of non-Hispanic consumers. This year (2010), purchases by Hispanics are expected to top the one trillion dollar mark. Neglecting this consumer base is simply bad business, and any delay in entering the market will only result in money lost to the competition.

We have reached Millions of listeners since our inception in 2007 and we’d like to introduce you to them. The time is now, the place is here to build a relationship with South Florida’s valuable sports fans.

Best wishes for a prosperous future,

1450 Deportes
General Management